Fusion launch Global PE Offering across new unified digital platform

Globally renowned polyethylene pipe jointing pioneers Fusion Group Limited are pleased to announce the launch of their new and improved global websites. Headline features include direct access to Fusion’s CAD and BIM models and the addition of a new ‘go-to’ hub, loaded with technical information and best practice guides.

Having been in the ‘pipeline’ for the past few months, the arrival of the overhauled websites not only complements Fusion’s ‘Global PE Offering’, but also provides seamless consistency across Fusion’s international distribution network.

Departing from the legacy format of individual, regionally managed websites across the world, the new platform allows each Fusion entity to showcase the ‘Global PE Offering’ through its new integrated strategy, affording users the opportunity to effortlessly navigate Fusion’s extensive product and service range and technical support information.

Intuitive response

Delivering a fully responsive experience, the new website provides visitors with a seamless transition from desktop to mobile browsing, and intelligently pulls the latest content through to the home screen for quick and easy access to key information.

BIM and CAD model management

In addition to the new look, one of the key features and benefits of the website is direct access to Fusion’s BIM and CAD models, currently available on Fusion’s electrofusion fittings range, in .dxf, .igs and .step file formats. Providing customers with the ability to transfer 2D and 3D drawing data between a variety of CAD and BIM infrastructure design systems.

Fusion (a dedicated member of the AVK Group) is committed to helping its customers get the most from BIM. The capacity to share information faster and easier can offer significant productivity benefits.

“The launch of our new unified websites across all international operations is another important piece in Fusion’s marketing strategy. It provides us with a strong base to promote and support the Fusion brand and its growing product portfolio.” says Neil Green (Group Managing Director) 

Kelly Hearnshaw Group Marketing Executive explains “The alignment and overhaul of the websites has been a significant step in the right direction for Fusion and represents a culmination of an enormous amount of work by the UK marketing and design team. As we strive to improve every aspect of our on and offline presence, flagship projects such as this not only give us a huge amount of pride, but also demonstrates our commitment to excellence for all our stakeholders”

The new Fusion Group websites across all regions will become the ‘go to’ place for PE product information, key documentation and best practice communication. Fusion welcomes you to explore the new website functionality by visiting www.fusiongroup.com

For all press and media enquires please contact Julia Nixon, Marketing Manager AVK UK:


Fusion launch Global PE Offering across new unified digital platform

Photo credits (left to right) 

Photo; Launch of Global PE Offering across new unified digital platform

Photo; Direct access to Fusion’s BIM and CAD models on Fusion’s electrofusion fittings range (in .dxf, .igs and .step formats)

Photo: Access to Fusion’s BIM and CAD Models (shown here Fusamatic Electrofusion Coupler)

Fusion launch Global PE Offering across new unified digital platform
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Download: Fusion-Website-Launch-PR-04.02.18.pdf